Beyond
the brief.
Some ideas don't end as campaigns. They become companies.
These are the ventures I'm building beyond advertising — each born from a question I couldn't stop asking and a belief that creativity shouldn't stop at the presentation deck.
ÀTÚNDA
What if waste was simply creativity waiting to happen?
ÀTÚNDA transforms discarded textiles into functional statement art. Inspired by the mountains of fabric waste generated daily, the studio explores how forgotten materials can become furniture, lighting, home décor and objects with a second life.
At its heart, ÀTÚNDA is about changing the way we see value — not by creating something new, but by reimagining what already exists.
EXPLORE ÀTÚNDA →
Inutoke
Appreciation flows in one direction. Inutoke exists to change that.
Every day, millions of people show up for the things they love. They defend their favourite artists. Wear football jerseys. Memorise movie lines. Travel across cities for concerts. Keep online communities alive.
We partner with brands, artists and communities to create moments where appreciation flows back — using food as a simple but powerful way to say, "We see you. Thank you." Because communities don't grow on admiration alone. They grow on appreciation.
EXPLORE INUTOKE →Blue & White
A denim label inspired by the way I've always shown up.