Some of the best ideas are born from curiosity, not client meetings.
Funvertising is my growing collection of unsolicited campaign ideas for brands I admire. Sometimes it's a different way of looking at an existing product. Sometimes it's a cultural moment waiting to happen. Sometimes it's simply an idea I couldn't stop thinking about.
If a brand sees an idea that feels right for them, let's talk. Because great ideas deserve a chance to exist.
Funvertising is where I challenge myself to think beyond client requests and imagine the kinds of campaigns I'd love to see in the world.
No restrictions. No pitches. Just ideas.
A campaign celebrating people who run for reasons bigger than themselves.
Most running campaigns celebrate personal bests. This one celebrates the person you run for. A mother. A memory. A promise you made. Because the most powerful finish lines aren't measured in seconds.
Celebrating everyday victories.
We treat big achievements like the only ones worth celebrating. But what about parking on the first try? Or waking up before your alarm? Tiny Wins is a toast to the small moments that actually make a good day.
Every playlist has one. This is its story.
Your most-played song isn't always your favourite. It's just the one you could never skip. This campaign lives at that intersection — where algorithm meets emotion — and invites people to tell the story of their unskippable song.