I make
arguments,
not ads.
I'm a creative director based in Lagos, Nigeria, with over a decade spent making work that earns attention — not just occupies it.
Associate Creative Director
The Hook Creative Agency, Lagos
Every brief hides a human truth. My job is to find it — and turn it into something people feel before they can explain why.
I've done it across FMCG, telco, fashion, and social causes — at agencies including BBDO West Africa, X3M Ideas, Noah's Ark Communications, and Bluebird Communications.
The work that excites me most doesn't just solve briefs. It shifts something — a perception, a habit, a conversation.
Young Lion
Film Category
2023Silver Medal
Young Pitcher
2023Young Laifer
Winner
2019Advertising is where I apply my thinking. But some ideas are too big to live inside a brief. These are the ones I'm building into companies.
ÀTÚNDA
Transforming discarded textiles into functional statement art.
Inutoke
Using food to help brands say thank you to the fans who keep culture alive.
Blue & White
A denim label inspired by the way I've always shown up.